Market research
To control the market launch of innovative medical products, the ITC offers a comprehensive analysis of the market environment including the determination of needs, the analysis of innovation openness and acceptance of new products by users / users / prescribers and the cost bearers as well as analyzes of price elasticity for the different supply segments and individual Indications or diseases.
Empirical market research is carried out on a project-by-project basis in cooperation with one of our specialized partners. The institute's range of services in this area includes the following services:
Patient workshops
Doctors and pharmacists workshops
Structured telephone interviews
Structured questionnaire actions
Personal interviews
Development of interactive Email surveys
Exploratory stakeholder workshops