Market research

To control the market launch of innovative medical products, the ITC offers a comprehensive analysis of the market environment including the determination of needs, the analysis of innovation openness and acceptance of new products by users / users / prescribers and the cost bearers as well as analyzes of price elasticity for the different supply segments and individual Indications or diseases.

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Empirical market research is carried out on a project-by-project basis in cooperation with one of our specialized partners. The institute's range of services in this area includes the following services: